Sony KDL-40S3000 - Bravia - S-series 40" Digital Lcd Television Specifications

KDL-40S3000

Key Technologies

BRAVIA Engine™ Full Digital Video Processor

processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create

better gradations with more detail, enhance contrast, and dynamically improve color performance.

> Digital Noise Reduction Circuits: Reduces block noise and mosquito noise by using pixel-level filtering to reproduce a clean and

clear picture. And Motion Vector Noise Reduction reduces just the noise in the video signal for video further reducing unwanted noise

and blur artifacts.

> Digital Contrast Enhancer circuit: Improves contrast by enhancing all areas from dark to bright in parallel with texture control

providing a three dimensional picture.

> Color Reality signal processing enables the expression of all the colors of life in vivid detail for dark and bright scenes. Details in

dark areas of the picture are there, just like they are supposed to be.

Live Color Creation (featuring WCG-CCFL)

reproduction using a combination of advanced chroma signal processing algorithms. A special wide color gamut backlight (WCG-

CCFL) iscoupled with Sony's Live Color Creation circuitry. The benefit is clear blues, natural greens and overall vibrant colors in all

scenes.

64x 10-BIT

Xross Media Bar (XMB™ ) On-Screen Menu System

provides quick access to various set up functions and features. For instance selecting different types of media is made fun and easy by

scrolling horizontally across icons until you find the type of media you are looking for. After selecting the media type, a list of its

content appears as vertical thumbnails. Key set up menus and features work the same way. The main benefit of the XMB™ is that users

can navigate through on-screen menus without taking their eyes off of their TV.

DMe Compatibility

developed by Sony (sold separately). The first of these products is the optional BRAVIA® Internet Video Link module.

BRAVIA® Theatre Sync™

signal routing, and adjusting other functions to the simple push of one button. All you need to do is to connect BRAVIA® Theatre Sync™

capable products to each other via one HDMI cable. The rest is easy. For instance, the One Push Play function activates by touching the

play button on the remote and BRAVIA® Theatre Sync™ takes over from there. The BRAVIA® Home Theatre System and TV turn on. The

DVD input on the BRAVIA® Theatre system and TV activates. The TV mutes. And finally the DVD plays. There are two other BRAVIA®

Theatre Sync™ functions - One-Push Theatre Settings, which provides optimal picture and sound settings for movies and One-Push

System Shut Down for turning off the entire home entertainment system.

BRAVIA® Internet Video Link

module (sold separately). The DMX-NV1 can stream available Internet video from select content providers directly to your TV with a

broadband connection without the need for a PC.

S-Force™ Front Surround

speakers — in select BRAVIA models. To accomplish this, Sony spent several years studying how our ears work. By understanding

exactly how we recognize the origin, direction, volume and timing differences in sound right and left ear, Sony was able to create

complex audio processing that delivers dynamic virtual surround sound without the need to bounce sound off walls and back to the

listener.

16:9 HD Resolution Panel (1366x768)

BRAVIA Engine™ full digital video processor

Live Color Creation featuring WCG-CCFL

backlight

DMeX-ready with XMB GUI - Intuitive &

Expandable

HD Inputs - HDMI™ (x2), YPbPr (x2), PC Input

HDTV with ATSC™ Digital Tuner with QAM

BRAVIA Engine™ full digital video processor

Digital audio amplifier

16:9 HD Resolution Panel (1366x768)

Light sensor backlighting control

x

x

DMe compatibility allows the connection and operation of a whole new category of products that is being

BRAVIA® Theatre Sync™ reduces the hassle and time consuming job of powering up, changing the

The first DMe product to be introduced to the market is the DMX-NV1 BRAVIA® Internet Video Link

3

S-Force™ Front Surround is a virtual surround sound experience made possible using just two front

BRAVIA® S-Series LCD televisions use Sony's BRAVIA Engine™ full digital video

Live Color Creation is a special Sony function that achieves precise, wide color

Xross Media Bar is Sony's Emmy Award winning on-screen navigation that

x

40" BRAVIA® S Series LCD TV

2